Kettlebell Full Body Strength Training
THE BRIEF / BRAND UPDATE / CREATION
As Kettlefit expanded, they recognised the need for a rebrand to reflect their growth. I was asked to visually capture the essence and strength of kettlebell training. Retaining the existing corporate colours for brand recognition, I worked from there, moderising the identity and then rolled it out across new signage, stationery, equipment and promotional materials.
Business Cards
New Foundation Membership Flyer
Custom Made KettleFit Kettlebells
Custom Made KettleFit Weights and Barbels
The Logo Suite - POSITIVE
The Logo Suite - REVERSE
The KettleFit Studio in Port Melbourne Australia
This is a great example of a Brand Update. Keeping the colours and the kettlebell icon helped with brand recognition.